AI-based Data Solution & Service
'DIGHTY' has built an advanced lineup of Customer Data Platforms (CDPs) by combining NHN DATA's high-quality data and AI technology.
AIBOX, which can diagnose businesses, recommend optimal segments for marketing, AI Delivery, which recommends insights and action plans that customers need, and Audience Manager, which allows anyone to create an audience under the conditions they want, and Campaign Manager, which allows them to operate with various marketing channels.
Web & App Data Hub
'Dighty Data Market' is a data hub that sells Web & App data product and data-based insight contents. It is selling good quality actual data by analyzing App ADID and PC/Mobile cookies, instead of the forecasting data that modeled minor data. Major data products are visited information in industrial classification, visited search word, type of purchase, ADID audience. It is also providing insight report based on the data product, marketing trend and data knowledge-related contents.
Web & App Integrated Log Analysis Service
'ACE Counter' is a Korea leading Real-time Web & App integrated log analysis service. It could establish the customer-focused marketing plan and acquire various insights by analyzing visitors’ behavioral patterns and characters of the website. It provides efficiency analysis report regarding the online marketing activity, as well as marketing strategy inspection and visitor analysis function for improvement & enhancement of the sales. Diverse forms of firms and industries - public institutions, major companies, small businesses are utilizing ACE Counter for website management and marketing.
Customer Data Platform
'Audiens' is a CDP (Customer Data Platform), serviced around Europe, mainly in England and Italy. It understands customers in 360 degrees by integrating data of various channels, and suggests marketing recipe that could be utilized towards the customer, pursuing to be differentiated from the other existing data solutions. Marketing strategy based on the recipe could be executed automatically by the various global advertisement/marketing network that is linked to 'Audiens'. Audiens is reinforcing the strategy for the global market by utilizing NHN’s data technology, which is at the world-class level.